Table 7 Summary of thematic analysis from parent and teacher responses to the question “what did you enjoy most about the study” in the end of intervention survey

Promoting child food acceptance

Participants valued the study’s impact on their child’s willingness to try different fruits and vegetables

“[I enjoyed most] that my child is more open to eating a variety of vegetables, and willing to try new ones.” (parent)

Ease of access and availability

Participants valued the convenience of receiving a free weekly box of fresh fruits and vegetables

“[I enjoyed most] getting fresh fruit and vegetables delivered.” (parent)

Gratitude for the Feel Good Study

Participants expressed gratitude for the opportunity to take part in the study, as well as the value it had for improving children’s healthy eating habits

“Thank you for the experience. We are very grateful for the fruit and vegetables we received. It certainly uplifted attitudinal changes in cooking, eating more fruit and vegetables...” (Teacher)